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Home » Vice, Fit And Snapchat Form Teams For An Action Bronson-Hosted Dating Program

Vice, Fit And Snapchat Form Teams For An Action Bronson-Hosted Dating Program

In a step that could prove we have now reached top Millennial, Vice is actually debuting an innovative new Snapchat online dating tv series sponsored by Match and hosted by Action Bronson. Set aside a second so that those buzzy words and brands emerge.

The weekly, 8-episode tv show is called Hungry Hearts featuring partners happening dates which happen to be designed by Bronson himself. During the period of the mini-series, the chef-turned-rapper will flex their matchmaker muscles as he curates times, provides play-by-play commentary on every getaway, and predicts perhaps the would-be lovebirds gets to one minute day.

Hungry Hearts isn’t Bronson’s basic show female looking for Vice. Their indulgent web show for Munchies – F*ck, which is Delicious – is actually a bonafide success that transferred to Viceland and also be printing a cookbook based on dishes through the tv show. It ought to come as not surprising to enthusiasts that their times for Hungry minds will even function enough tasty eats.

The brand new series premiered exclusively on Vice’s Snapchat Discover route on Wednesday, August 30. The media business conveyed exhilaration at the possible opportunity to take part in this brand-new structure Snapchat is offering to publishers and designers.

“Vice and Snap have obtained a fantastic long-lasting cooperation,” stated Sterling Proffer, svp and head of company method and development for Vice Media. “We’ve been a Discover companion from day one, and launching this tv show is actually just one more way we have been exploring brand new, innovative formats with each other.”

“our very own current followers on Snapchat, and every-where else even, love Action Bronson,” Proffer proceeded. “causeing the tv show was actually a terrific way to increase the get to regarding platform and bring much more individuals to the fold. Our team liked the task to create one thing unique for the concerts system.”

Complement in addition has shown passion when it comes to forward-thinking article marketing partnership.

“The starving minds material is indeed strongly related to that which we carry out at fit,” said Ayesha Gilarde, fit’s CMO, “so that it had been a natural fit for the brand name to-be a part of this tv show for connecting with singles.”

The first event performers prospective few Dean and Olivia, who struck up a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), and acquire acquainted with each other over sammies from D’Angelo’s Sausage Truck. Check out a special clip right here, thanks to Billboard. Snapchat customers can sign up for the tv show in the software.

As for whether this brand new structure be a success because of the coveted Millennial marketplace, the group behind Hungry Hearts has actually large hopes.

“enjoying first dates is actually fun,” stated Proffer, “and seeing such a thing with Action is humorous. Atart exercising . meals in to the blend, and also you eliminate any reason to not ever view the program.”